what's wrong with whales and dolphins?

When http://www.whaleanddolphinwatch.co.nz was experiencing poor results in popular search engines, we knew that something was not quite right.

- by Daniel Larsen

As soon as I met Doug from Whales & Dolphin Watch New Zealand Ltd I knew that we were on to a winner - Doug has a great tourism product, he makes peoples' dreams come true. Who hasn't dreamed of swimming with Dolphins, I mean, really?

And despite having a beautifully designed web site that was doing everything right from a Search Engine Optimisation standpoint, Doug's web site was not getting a fair ranking in Google. The search phrase "swim with dolphins in new zealand" was ranking www.whaleanddolphinwatch.co.nz at a miserable 191 out of 103,000.

So we set to work trying to eliminate the possible problems with a new web server, domain name, installed a content management system, added a secure booking form and cleaned up the meta-tags.

Now, less than a month later, Doug's site ranks 13th out of 103,000 (and climbing)!

As Doug adds links from partner web sites we can expect that ranking to improve to a lucrative top 10 (front page) ranking in Google.

• Search Engine Optimisation in a nutshell
• Visit Whales and Dolphin Watch New Zealand